Almost a year ago, we launched Execute, our newest service within Weborama. As a valuable addition to our expertise in Rich Media technology, Execute offers comprehensive and efficient support at every stage of the Rich Media process — with expertise in creative production, media buying, and campaign management.

To celebrate this anniversary, we spoke with the Product Owner of Execute to gain insights into the possibilities, benefits, and use cases of the service over the past year. Whether you’re new to the world of high-impact ads or a long-time client, our Product Owner shares her knowledge to guide you toward successful Rich Media campaigns that truly engage your audience.

What is Execute?

Execute is an all-in-one Rich Media service covering creative production, media buying, and campaign management. This means we handle your entire digital campaign from A to Z — including media planning, buying, creative production, real-time monitoring, and optimization.

Our team of specialists takes the complexity out of the digital advertising ecosystem and ensures your desired results are achieved. Agreed-upon budgets, timelines, KPIs, strategies, and formats are fully executed — all for fixed, transparent fees.

Why should I use Execute?

The digital advertising ecosystem is complex and can present challenges for marketers. As a result, campaigns often rely on limiting ad formats that don’t always deliver a unique experience to the audience. On top of that, there’s often a lack of time, the right tools, or available resources.

To tackle these challenges, we’ve bundled all our services into a single solution called Execute. With Execute, we can manage a digital campaign from start to finish, helping online marketers overcome these hurdles. This is especially valuable when you're short on time or staff and want to outsource your Rich Media budget and campaign management.

Our team quite literally takes the work off your hands with clear, fixed agreements.

How does Execute work?

To use Execute, simply brief the team with your campaign objectives, assets, and budget. You’ll then receive a complete proposal, including formats, reach, volumes, and expected results.

Depending on the available materials, it takes about 5–8 working days, including feedback rounds, to bring your ads to life. Once the banners are approved, the campaign is launched and monitored in real-time to ensure it meets the expected outcomes.

How quickly can my campaign go live once I approve the proposal?

That depends on the complexity of the banners. The more complex the creatives, the more time is needed for production. If your campaign is a last-minute decision, there are still options available. We can use our Easy Rich Media tool to build high-impact formats with minimal assets — in some cases, your campaign can go live the same day, as long as tracking is available.

Under normal circumstances, it typically takes 5 to 8 working days to set up and launch your campaign.

We understand that deadlines can be challenging, and that’s why we’re committed to launching your campaign as quickly as possible. Feel free to get in touch so we can discuss the best approach and ensure everything goes live on time.

What are the international possibilities?

We offer Rich Media formats that can run in Belgium, Germany, the UK, and France. In addition, we support campaigns in Switzerland, Denmark, Sweden, Ireland, and Spain. Some formats are compatible across multiple countries, while others may have local-specific specs. We're happy to advise and help you choose the best options for your international campaign.

The campaign is live — how can I track it and what should I expect during the campaign?

In addition to interim evaluations and real-time performance tracking, our team of specialists will proactively monitor and optimize your campaign to achieve the best results. This could include recommendations for targeting, or creative adjustments to boost performance. We're always here to ensure your campaign is a success.

The campaign is live, but I want to change the date or budget. Is that possible?

Yes, simply reach out to your contact person.

What can I expect after the campaign ends?

Once your campaign ends, you’ll receive a detailed performance report. This includes KPI results, creative heatmaps, and interaction metrics.

Can I onboard the data into my own dashboard?

Absolutely. We know how important it is to monitor performance against your goals. Depending on your dashboard setup, we can automatically deliver performance data per format.

What sets us apart is our service and convenience. Wwe also provide clear slide-based reports so you can instantly see how your campaign performed. We recommend taking advantage of our expertise and reports, so you can stay focused on reaching your goals.

Have a question that’s not covered in this FAQ? Don’t hesitate to reach out to us at sales@weborama.nl.