You may have already come across it in recent weeks: the 3D poster is the first featured format of the year that can be used across all major mobile high-impact formats, from Interscrollers and Portrait Ads to standard Halfpages.

The 3D poster uses multiple independent layers within the creative to create a sense of depth against a background, encouraging interaction. It essentially brings a static poster to life. Video can also be integrated to add an extra impactful dimension.

Talpa TV and Bannerheroes had the premiere with their campaign for SBS6 No Way Back VIPS. Check out the ad here.

This is the first format to come out of a collaboration with Primo, a SaaS banner studio for interactive ads, which has been integrated with the well-known Weborama formats.

In addition to the 3D poster, we also offer the Hotspot format through Primo. We’re excited to see new campaigns using this format. So...what are you waiting for? 

Let’s do this!