BigFish is a new digital insights tool from Weborama based on semantic intelligence that uses linguistic algoritmes and cumulated benchmarks on all forms of digital information generated by brands or consumers. The tool measures and increases current reach, and deeply identifies emerging trends, insights and competitor (dis)advantages.
DISCOVER YOUR REACH
The tool has the power to retrieve hundreds of thousands of words in real-time and has the ability to capture words associated with a particular brand.
The words are counted, organized, structured, measured and segmented in order to determine their association with a brand or its relevant stake-holders and competitors.
The segments can be used to activate audiences. Personalized messages based on words that individuals associate with the brand can now be directed to a specific audience.
All products are built onto our big data platform, BigSea. This platform builds profiles and is endlessly scalable.
It is used around the globe by major advertisers, agencies, and publishers.
Data Science & Audience Insight
A third-party database with over 1.5 billion European profiles, based on behavioral criteria. Weborama Netherlands clients can obtain exclusive direct acces to this database.
Data Management Platform
Enables advertisers to create audience segments from media, website, and/or CRM data.