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Data usage and best practices in the automotive industry

Posted on July 25, 2018

With the digitalization of society, the automotive sector is undergoing profound changes. Purchasing process have evolved and brands are questioning how to anticipate a purchase intention and who are the consumers who will buy the models of tomorrow.

Through this white paper, you will discover:

  • Trends related to new consumer behavior
  • Some of the challenges for the automotive industry related to the use of data
  • How data disrupts customer knowledge and the performance of marketing strategies
  • Unprecedented testimonials from professionals in the automotive sector
  • Advice and use cases for a better use of data

Download the Whitepaper via this banner.

Special thanks to: