With the digitalization of society, the automotive sector is undergoing profound changes. Purchasing process have evolved and brands are questioning how to anticipate a purchase intention and who are the consumers who will buy the models of tomorrow.
Through this white paper, you will discover:
- Trends related to new consumer behavior
- Some of the challenges for the automotive industry related to the use of data
- How data disrupts customer knowledge and the performance of marketing strategies
- Unprecedented testimonials from professionals in the automotive sector
- Advice and use cases for a better use of data
Download the Whitepaper via this banner.
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